Introduction

Chery, a trailblaser in the global automotive market, has carved out a significant niche for itself with a diverse range of vehicles known for their innovation, reliability, and affordability. This prominence is further bolstered by its recent landmark achievement in safety excellence. The TIGGO 7 PRO, introduced to the Australian market and known as the Tiggo 7 PRO Max in South Africa, has been awarded a prestigious five-star safety rating by the Australasian New Car Assessment Program (ANCAP). This accolade not only underscores Chery’s commitment to safety but also positions the TIGGO 7 PRO as a top contender in the mid-range SUV category, appealing to safety-conscious consumers looking for quality and reliability in their next vehicle purchase.

Background on ANCAP and Its Importance

The Australasian New Car Assessment Program (ANCAP) is esteemed for its rigorous and independent assessment of vehicle safety. By testing and evaluating the safety features and crashworthiness of new vehicles, ANCAP provides consumers with transparent and reliable information to make informed decisions. The criteria for evaluation include Adult Occupant Protection, Child Occupant Protection, Vulnerable Road User Protection, and Safety Assist technologies. A high ANCAP rating, particularly the coveted five-star score, is a testament to a vehicle’s superior safety standards, offering peace of mind to both drivers and passengers. For the automotive industry, achieving a high ANCAP rating is not just about meeting regulatory requirements; it’s a significant achievement that can enhance brand reputation, consumer trust, and market competitiveness.

Overview of the TIGGO 7 PRO’s Safety Features

The TIGGO 7 PRO’s exceptional safety performance is reflected in its impressive ANCAP scores: 88% for Adult Occupant Protection, 87% for Child Occupant Protection, 72% for Vulnerable Road User Protection, and 86% for Safety Assist. These ratings are the result of Chery’s unwavering dedication to integrating advanced safety technologies and robust design principles.

Key to its success are several innovative features that set the TIGGO 7 PRO apart:

  • AI-Optimised Camera-Array: This cutting-edge system offers a bird’s-eye view of the vehicle’s surroundings, enhancing situational awareness and safety during maneuvering. Remarkably, it can even render the vehicle transparent in the display, allowing drivers to see the ground beneath the car, thereby reducing the risk of low-speed accidents.
  • Driver Monitoring System (DMS): The DMS elevates driver safety by monitoring facial expressions for signs of distraction or fatigue. This proactive safety measure ensures that drivers are alerted to potential dangers arising from reduced alertness, further reinforcing the vehicle’s defensive safety capabilities.
  • Powerful 145 kW 1.6 TGDI Engine and Warranty: Beyond its advanced safety systems, the TIGGO 7 PRO is equipped with a robust engine backed by a 10-year or a million-kilometre warranty, highlighting Chery’s confidence in its vehicle’s reliability and long-term performance.

These features, among others, are indicative of Chery’s holistic approach to vehicle safety, combining proactive, reactive, and passive safety technologies to safeguard occupants and other road users. The TIGGO 7 PRO’s five-star ANCAP rating is not just a milestone for Chery but a beacon for the automotive industry, showcasing the potential to blend affordability with uncompromised safety.

Chery’s Commitment to Safety and Excellence

Chery’s recent achievement of securing a five-star ANCAP safety rating for the TIGGO 7 PRO, known as the Tiggo 7 PRO Max in South Africa, is a clear reflection of the brand’s steadfast commitment to safety and excellence. Verene Petersen, Marketing Manager for Chery South Africa, expressed the company’s pride in this accomplishment, stating, “We are delighted to receive the prestigious 5-star ANCAP safety rating for the TIGGO 7 PRO. This acknowledgment from an independent and rigorous body like ANCAP highlights our steadfast dedication to delivering vehicles that adhere to the most stringent safety standards. It offers assurance and peace of mind to our customers, affirming our commitment to not just meet but exceed global safety benchmarks.”

Chery’s approach to safety transcends basic compliance; it is woven into the fabric of the company’s ethos and product development strategy. The brand invests significantly in research and development to incorporate advanced safety technologies and design principles that protect occupants and other road users. The TIGGO 7 PRO’s exceptional safety rating is a testament to this commitment, showcasing Chery’s ability to produce vehicles that are not only affordable and stylish but also among the safest in their class.

Impact of the Rating on Consumer Perception

The influence of safety ratings on consumer buying decisions cannot be overstated. For many buyers, a high safety rating is a non-negotiable factor when considering a new vehicle. It’s a measure of reliability and trustworthiness that can significantly sway purchasing behavior. Safety ratings like those provided by ANCAP serve as a crucial guide, helping consumers navigate the complex market and make informed choices based on the safety of the vehicle.

The TIGGO 7 PRO’s five-star ANCAP rating is likely to have a profound impact on its market reception and sales. This rating not only positions the TIGGO 7 PRO as a competitive option in the crowded mid-range SUV market but also enhances Chery’s brand image as a manufacturer that does not compromise on safety. For potential buyers, this assurance of safety, validated by an authoritative and independent body, can be a decisive factor, leading to increased consumer confidence and preference for Chery vehicles.

As safety continues to be a top priority for consumers, the TIGGO 7 PRO’s ANCAP rating is set to bolster its appeal, potentially translating into increased sales and market share for Chery. This achievement underscores the brand’s dedication to safety and excellence, setting a new benchmark for others in the industry to follow.

Chery’s Expanding Vehicle Range and Market Impact

Chery has been dynamically expanding its vehicle lineup, introducing new models that cater to a wide range of preferences and needs within the automotive market. Among the noteworthy additions are the Tiggo 8 Pro MAX and the Tiggo 4 Pro LiT, each designed to fortify Chery’s presence in the global automotive arena with an emphasis on quality, safety, and technological innovation.

The Tiggo 8 Pro MAX represents Chery’s foray into the premium SUV segment, offering a blend of luxury, performance, and cutting-edge features that are poised to rival established competitors. On the other end, the Tiggo 4 Pro LiT targets the more budget-conscious segment, providing an affordable yet feature-rich option for buyers seeking value without compromise. These models, alongside the TIGGO 7 PRO, form a cohesive strategy by Chery to cater to different market segments while maintaining a common thread of safety, quality, and technological advancement.

The TIGGO 7 PRO’s five-star ANCAP safety rating is a keystone in Chery’s strategy, underscoring the brand’s commitment to safety across its entire vehicle range. This accolade not only enhances the TIGGO 7 PRO’s appeal but also elevates Chery’s brand reputation, signaling to consumers that regardless of the model they choose, they can expect a vehicle that meets stringent safety standards.

Conclusion

The TIGGO 7 PRO’s achievement of a five-star ANCAP safety rating is more than just a milestone for Chery; it’s a declaration of the brand’s unwavering commitment to safety, quality, and excellence. This accolade reaffirms Chery’s position as a significant player in the global automotive market, capable of producing vehicles that meet and exceed the highest safety standards. It also reflects positively on the brand’s expanding lineup, indicating a bright future for Chery in various market segments.

Chery’s focus on integrating safety and technology into its vehicles is setting new benchmarks in the mid-range SUV market and beyond. This approach not only benefits consumers by providing safer, more reliable vehicles but also challenges the industry to elevate its standards. As Chery continues to innovate and expand its range, the automotive market can expect to see further advancements that prioritize the well-being of drivers and passengers alike.

For those in the market for a new vehicle, Chery’s lineup offers a compelling proposition. The TIGGO 7 PRO’s five-star ANCAP rating is a testament to the brand’s dedication to safety, a crucial factor in any vehicle purchase. We encourage potential buyers to explore more about Chery’s offerings, considering not just the innovative features and competitive pricing but the critical importance of safety ratings. In doing so, consumers can make informed decisions, choosing vehicles that not only meet their needs but also ensure their safety and peace of mind on the road.