In 2024, Chery is set to make a significant entrance into the South African New Energy Vehicle (NEV) market. This move is part of Chery’s global expansion strategy, leveraging its reputation as a leading vehicle exporter. The introduction of Chery’s NEVs in South Africa reflects their commitment to innovation and sustainability, marking a new chapter in the automotive landscape of the region. Chery’s global presence and expertise in vehicle manufacturing underscore their potential to make a substantial impact in the South African NEV sector.


Chery’s Strategy in South Africa

Chery’s strategy in South Africa hinges on two key aspects: impressive sales performance and the provision of high-specification vehicles. Their focus is on delivering quality and value, evidenced by their commitment to offering comprehensive warranties and additional value-added products. This approach is tailored to meet the unique demands of the South African market, intending to establish Chery as a leading name in the competitive automotive sector.

Additionally, Chery’s strategy is particularly relevant in the context of the growing new energy vehicle (NEV) market in South Africa. By aligning their offerings with market trends and consumer preferences, Chery aims to carve out a significant niche in this emergent sector, leveraging their global experience and reputation to gain a foothold in the South African automotive landscape.


Chery’s NEV Models and Success in China

Chery’s prominence in the Chinese market is significantly bolstered by their NEV models, particularly the Tiggo 7 Pro and Tiggo 8 Pro Plug-in Hybrid Electric Vehicles. These models have been highly successful, combining cutting-edge technology with innovative features. The Tiggo series, with its blend of efficiency, design, and performance, showcases Chery’s commitment to leading the sustainable automotive technology front. This success is a testament to Chery’s ability to meet the evolving demands of the automotive market, securing their reputation as a pioneer in NEV technology.


Impact on the South African Market

The introduction of Chery’s NEVs in South Africa is poised to make a notable impact on the local automotive market. These vehicles are well-aligned with the growing consumer trend towards environmentally conscious and sustainable transport solutions. Chery’s entry with NEVs like the Tiggo 7 Pro and Tiggo 8 Pro could attract eco-aware consumers, blending advanced technology with environmental sustainability. This move is expected to contribute significantly to the country’s environmental goals by promoting greener transportation, potentially reducing carbon emissions and fostering a more sustainable automotive sector in South Africa.



Chery’s entry into South Africa’s NEV market holds the potential for significant influence, especially with their cutting-edge electric and hybrid vehicles. This move could shape the future of the automotive sector in the region, aligning with global trends towards sustainable transportation. Chery’s success in China with their NEV models suggests a promising future for such vehicles in South Africa, possibly setting new standards in the market and accelerating the shift towards greener automotive technologies in the region.